Research on Marketing to Children

Posts in this Category

• Kids Can’t Filter Out Advertising
  Don’t believe your child is influenced by advertising?  Think again! http://lauragraceweldon.com/2015/09/25/kids-cant-filter-out-advertising/
• Consuming Kids – The Commercialization of Childhood
  Watch this powerful research on the history of advertising strategies to prompt whining and tantrums in children and early “brand loyalty” and to engender sales in parents prompted by children.